Future-proof your business

Your path to compliance with the European Accessibility Act

The deadline for the European Accessibility Act is less than one year away. Are you unsure how to comply? We help you understand the requirements and how to use it as an opportunity for business growth.

What is the European Accessibility Act?

The European Accessibility Act (EAA) is a new European directive (2019/882) that requires a large range of products and services to be accessible to people with disabilities. It aims to make accessibility rules the same across all EU countries, facilitating the internal market and reducing the costs of compliance for businesses.

Who must comply?

Every company that produces and/or provides goods and services that were released, updated or changed after 28 June 2025 in the European Union. This means that the directive also applies to companies outside the EU selling products or providing services to consumers within the EU.

Manufacturers and producers

Companies that produce goods such as computers, smartphones, ATMs, and TVs

Service providers

Entities offering services such as e-commerce platforms, banking services, and transport providers

Importers and distributors

Businesses importing or distributing products into the EU market

Technology developers

Companies developing software, operating systems, and digital content

There are a few exceptions to the EAA. If your business has less than 10 employees and an annual balance sheet of less than €2 million, then you are exempt from following the EAA.
B2B (business to business) companies are also excluded from the act, since the directive target consumer access to products and services. However, depending on the country, additional regulations may apply to these categories. But even if your organisation is exempt from the EAA, implementing accessibility can have many other benefits.

Physical products must be designed for maximum use by people with disabilities and comply with rules on information, instructions, user interface, support services, and packaging.

  • Computers and operating systems
  • Smartphones and tablets
  • Payment terminals and ATMs
  • Self-service terminals such as information terminals and check-in machines
  • Smart TV equipment
  • E-readers

Digital services must make their websites and apps accessible, provide information about their accessibility features, and address the needs of people with disabilities.

  • Online banking
  • Telephony services (including answer to emergency calls)
  • Audiovisual media services (e.g. streaming services)
  • Websites, mobile services, electronic tickets and information for passenger transport
  • E-books

E-commerce falls under digital services as the most comprehensive service provider sector under the European Accessibility Act.

  • Selling (books, financial services, travel services, etc.)
  • News services (such as news websites)
  • Entertainment services
  • Professional services (lawyers, estate agents, doctors)
  • Advertising
  • Basic intermediary services (internet access, transmission, and hosting of information)
  • Free services funded by advertising, sponsorship, etc.

What is the deadline?

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The deadline is 28 June 2025.

By then, you need to have:

  • Evaluated the accessibility of your product or service
  • Implemented accessibility measures
  • Published an accessibility statement (in most countries)

The deadline for services to stop using inaccessible products is 28 June 2030.

What are the requirements?

It is expected that the EU standard EN 301 549 will be the main reference for demonstrating compliance with the European Accessibility Act (EAA), the same standard used for the EU Web Accessibility Directive (WAD) for the public sector. If or when additional standards become relevant to the EAA, this site will be updated to reference them. The EN 301 549 is largely based on the international Web Content Accessibility Guidelines (WCAG), which is not an official standard in the European Union.

How does it benefit your company and users?

Compatibility

Semantic HTML and CSS ensures that the site works well across different browsers and devices. By following the guidelines, a website is more likely to remain functional and relevant as technology evolves, future-proofing it and facilitating machine-to-machine interaction for IoT devices.

Improved user experience

Well-implemented accessibility enhances usability for everyone, not just users with disabilities, leading to a better overall user experience. For example, subtitles on video content can be helpful for people in noisy environments, and clear error messages help everyone fix the error faster.

SEO

Accessible websites often rank better in search engines due to better structured and semantic content. Features such as alternative text for images, proper use of headings, and descriptive link texts can help search engines understand the content better, which can attract more visitors.

Public perception

Demonstrating commitment to accessibility enhances your brand reputation as a socially responsible and inclusive organisation. This also appeal to a wider customer base, including people who value businesses that support accessibility and inclusivity.

Innovation & differentiation

Investing in accessibility leads to new features that make your products stand out. Companies that proactively comply with accessibility regulations are ahead of the curve and can avoid the rush to make last-minute adjustments when new laws are enforced.

Larger customer base

Accessible products and services cater to a broader customer base, including people with disabilities and the elderly. Better usability increases customer satisfaction, and users are more likely to return to and recommend products that are easy to use.

How to prepare for the EAA?

  • 01
    Check if your business is a target of the EAA
  • 02
    Make an initial accessibility check of your products and services
  • 03
    Choose a partner to guide you on your path to EAA compliance

Having an accessibility company working with you will help to choose the best strategy of accessibility remediation and maturity for your business, tailoring this approach accordingly to the company needs, timeline and budget. An audit is not always the best choice if your team does not know how to interpret the results correctly. Together, we will plan the next steps to make your organisation more inclusive.

How to choose your partner

Choose a partner that not only meets standards but helps set them. Here’s what to look for in a Digital Accessibility Partner:

  • A team that includes experts with first-hand experience of disabilities.
  • Up-to-date IAAP-certifications held by team members, demonstrating recognized expertise.
  • A deep understanding of European accessibility regulations
  • Client references relevant to your industry.
  • Multilingual proficiency and flexibility.

Don't wait — act now: 
Get a free strategy assessment

We can help you design a strategy on how to implement the European Accessibility Act. Expert guidance ensures that your organisation fully understands and meets the legal requirements, avoiding potential penalties for non-compliance. It also makes the remediation process more efficient and cost-effective by pinpointing the most critical areas for improvement.
‍As an inclusive design agency, we can guide you in using the EAA as a business opportunity to reach a broader audience and enhance your brand reputation.

Contact us

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Your partner in accessibility

We are an accessibility expert company based in Belgium, with IAAP-certified consultants who have more than 20 years of experience in the field. Our team can assist you at every stage of the project lifecycle, from development to user testing.
We provide tailored services including audits, training and consultancy to meet your organisation's specific needs, for both private and public sectors.
And more important: We practise what we preach, being an inclusive and diverse company!

How Eleven Ways can support you

Accessibility audits

Evaluate the accessibility of your website or app for individuals with disabilities or limited digital skills through a WCAG or EN 301 549 compliance audit. Our reports also include practical advice on how to fix the issues found on your digital service.

Inclusive UX review

Ensure your product meets the needs of diverse users by reviewing your design before moving on to development. Besides preventing potential accessibility issues, go beyond compliance by considering the largest possible user base.

Expert consultancy

Have an expert guide your company through levelling up your accessibility maturity and get advice on accessibility checks, creating an accessibility statement and one-on-one sessions with developers and designers to answer their technical questions.

Inclusive user research

Test whether your website or app truly offers a good and accessible experience for all users. It is a wonderful tool for raising awareness and to fix potential usability and accessibility issues that might otherwise get overlooked.

Training

‍Learn how to make your digital products and services accessible. We offer nine dedicated training courses for managers, content writers, developers, managers, UX/UI designers, marketers, and community managers in English, Dutch, French and German.

Empathy lab

Gain a better understanding of what digital accessibility means in our Digital Accessibility Empathy Lab (DAEL). Engaging workshops and activities show your team how people with disabilities surf the internet and what tools they use.

FAQ

How can you check if your business is the target of the EAA?

If your business is part of the list of products and services, and sells these in the EU market, then the EAA applies to you. You can consult the complete EAA directive on the EUR-Lex website, or contact us. We will be happy to guide you and answer all your questions.